• Syahid Samsudin

Detailed Guidelines If You Are New To Email Marketing

Email marketing is seen as the basic element to a 21st-century business especially to engage with user and customer that had already interacted with your brand. If you haven’t started using email marketing as a channel for your marketing, this is the time to do so! These are the fortes of email marketing that you must know:

  • More than 4 billion accounts in the world and 25% of it is a business account

  • High channel for ROI

  • Ease to track and measure data

  • Tailor-made and more personal

Would you agree if we are at a loss if we didn’t embark with email marketing?

Every channel has its own game. So does email marketing! It needs to look into deeper in every steps and decision that you will take.

As if you have entered your audience’s house by sending an email, surely you need to ask for permission to enter the house, know the reasons why you are there, talks about good things and make the host happy.

Way to Get Emails

There are various ways to attain an email address. You need to do something in order to attain them. You can opt for a free e-book, subscribe to your blog, contest and many more.


Segmentation is how you sort your subscriber to groups such as their interest, district, gender and age. This will make it easier for you to send a newsletter to a specific group that you want to engage.

For an illustration, a newsletter about a hijab obviously will be sent to women subscribers only. If you send at random without targeting, they might unsubscribe thus leaving you empty-handed.

For a marketer or a businessman, you tend to be busy and forget something. With email marketing, you can use automation and autoresponder in advance to send newsletters to your subscribers. Don’t be shocked to know that some companies had scheduled their newsletters a year ahead!


Autoresponder is when you had set the date and time in which a newsletter will be automatically sent to your subscribers. Let’s say on 1st January at 12.15 am, a newsletter will greet your customers a glorious Happy New Year is being sent without you lifting any fingers at that time.


Automation is you set the workflow for your subscribers. For example, after Mary subscribed to your website, she will receive a welcoming message, instantly. You will need to create a complete workflow for your subscribers.

Key Metrics

After you had sent an email, you will wonder whether your email marketing is working or not. Below are important key metrics that you need to look at:

  • Open rate: The percentage of the subscriber that actually opened your email

  • Click-through rate (CTR): The percentage of the subscriber that clicked on or more links inside the email

  • Conversion rate: The percentage of the subscriber that clicked and completed the desired action

  • Bounce rate: The percentage of email that is sent but is not in the subscribers’ inbox.

  • List growth rate: The percentage of whether your email list is growing or not


There are a lot of applications you can use to start your email marketing now. Some are free but limited to certain features only, and some are paid apps. You can take a look and pick your tools are most suitable with the capacity and ability of your business.

  • MailChimp

  • GetResponse

  • ActiveCampaign

  • AWeber

  • ConvertKit

  • Drip

  • Constant Contact

  • Sendlane

Starting email marketing now? A few tips are to take it easy, plan the details carefully and do subscribe to newsletters from a bigger business so that you can learn from it. All the best!


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